Everything by Fiona
Welcome to my little corner of the internet where I share all things that I'm interested in and creating.
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Corporate girl by day, micro influencer/content creator by night, 100% creative.
About Me
I'm Fiona, 28 years old, and based in New York City.
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You've probably found this site through one of my social media platforms, welcome! I started posting on social media to share my knit creations, but very quickly got enamored with the wide world of digital marketing. I've always loved taking great pictures in cute outfits or in cool places, and now I have a place to show it all off!
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I love sharing daily vlogs of my normal life in New York City, with some product recommendations and updates on my knitting projects. I've always been a creative person, and creating videos to share online has been a perfect outlet from my day job and helped me find a little more direction when trying to answer the question, "what do I want to do with my life?"
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By day, I work in Data & Analytics in the retail industry. I have a background in engineering & data analytics, and I started my career in management consulting. It has been quite a journey to get to where I am now, and I've found that learning what I do not like is as important as knowing what I do. I'm a numbers & data girl at heart though, and I have used these skills to inform the content I create. By leveraging engagement metrics and KPIs such as views, watch time, and click through to understand what my audience is connecting with and keeping their attention.
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​So what's next for me? That's where you come in!
In my next professional role, I am looking to combine my technical skills I have developed in my time in corporate retail and management consulting with my passion for the digital marketing space. I have a natural acumen for forecasting trends, understanding how to connect with an audience, and have the creative drive and curiosity to dig into the data. I am fascinated by the performance metrics behind each post, and my dream is to point to a fashion poster in Soho and know that I was behind it. I have experience working on photoshoot sets and presenting to C Suite executives. I would love to connect and learn more about any opportunities in the Marketing Analytics/CRM space in the fashion industry.
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Content Collaboration?
Are you a brand looking to collaborate? Right now I am only accepting PR on a gifted basis and am open to negotiate a paid collaboration for a sponsored post.
